In a push to strengthen the bond between customers and service providers, the on-demand cleaning platform Okay Tasks launched a festive Photo Campaign on January 24, 2025. Timed alongside the Chinese New Year 2025 season, the initiative aims to humanize the digital service experience while rewarding users for their participation.
Strengthening the Community
The campaign encourages a “human-to-human” connection in the gig economy. By asking customers to take a selfie with their cleaning service providers, Okay Tasks is highlighting the hardworking individuals behind the service, fostering a sense of mutual respect and appreciation.
How the Campaign Works
The platform has made participation straightforward for its users in Kuala Lumpur and Selangor:
- Step 1: Users book a cleaning session via the Okay Tasks app.
- Step 2: After the service, they snap a selfie with their assigned cleaner.
- Step 3: The photo is sent to the Okay Tasks Customer Service team.
Instant Rewards
As an incentive for “sharing the love,” participating customers receive an RM10 credit deposited directly into their Okay Tasks digital wallet. This credit can be applied to future bookings, effectively reducing the cost of maintenance services for loyal users.
By combining festive spirit with a tangible financial reward, Okay Tasks continues to solidify its reputation as a community-centric platform in Malaysia’s competitive on-demand service market.