As part of its market expansion strategy, the on-demand cleaning service Okay Tasks hosted a three-day physical roadshow at Pearl Point Shopping Mall in Kuala Lumpur. The event kicked off on Friday, December 6, 2024, and ran through Sunday, December 8, 2024.
Engaging the Community
The roadshow served as a bridge between the digital platform and its potential users, allowing the “Okay Tasks crew” to meet customers face-to-face. Open daily from 10:00 AM to 10:00 PM, the booth was designed to help local residents understand the benefits of on-demand home and office cleaning.
Incentives and Registration
To drive user acquisition, the company offered a tangible reward for on-site engagement:
- Instant Rewards: Visitors who registered for the service at the booth received a free Okay Tasks tote bag.
- Personalized Support: The staff provided live demonstrations and assistance, helping users navigate the app and set up their first cleaning appointments.
Building Brand Presence
By selecting Pearl Point Shopping Mall, a key community hub in the KL area, Okay Tasks successfully targeted suburban families and busy professionals. This physical presence complemented their digital growth, reinforcing the brand’s commitment to providing accessible, “hassle-free” home care solutions for the Selangor and Kuala Lumpur regions.
